Posts Tagged ‘up college of mass communication’

pop goes the world: a rose recognized

POP GOES THE WORLD  By Jenny Ortuoste for Manila Standard-Today,  2 August 2012, Thursday

A Rose Recognized

The University of the Philippines College of Mass Communication (CMC) is pleased to announce Rosa Rosal as the recipient of the 2012 UP Gawad Plaridel.

She received the award from UP president Alfredo E. Pascual and UP-Diliman chancellor Caesar A. Saloma in a ceremony in UP last July 31.

Rosal receives the Gawad Plaridel trophy from UP president Alfredo E. Pascual. Image here.

Rosal, whose real name is Florence Danon Gayda, “was chosen for her outstanding contributions to the broadcasting industry, particularly in the field of television,” according to CMC.

Dubbed the “femme fatale of Philippine cinema”, Rosal was born on 16 October 1931 to a Kapampangan mother and a French-Egyptian father. She started her career in broadcast during World War II as a newsreader on a Japanese-run radio station, and after the war worked at the San Lazaro Hospital.

Rosal is “an accomplished film and television actress whose career spans six decades. She began her film career in 1946 in the Nolasco Brothers Studio’s “Fort Santiago,” followed in 1947 with a small part in “Kamagong”, and by 1949 was starring in “Biglang Yaman” with Jaime de la Rosa and Pugo.

She “received the Best Actress award from the Filipino Academy for Movie Arts and Sciences (FAMAS) in 1955 for her role in “Sonny Boy” and the FAMAS International Prestige Award for “Anak Dalita” in 1956.”

Rosal on the cover of a magazine in March 1956 to promote “Anak Dalita”. Image here.

In the ‘60s, she entered television in a couple of dramas but is best known for being the long-time host of the public service program “Kapwa Ko, Mahal Ko” and later “Damayan”.

In the ‘50s, she began serving the Philippine Red Cross as a volunteer-member for its blood program. In 1965, she was elected to its Board of Governors, and is still serving. For her charity work, she was given the 1999 Ramon Magsaysay Award for Public Service.

Her philantrophy, while primarily medical- and health-related, also extends to insurance coverage for volunteers and scholarship programs for poor children.

Education is important to her, as evidenced by this – despite a busy career as an actress, she still managed to obtain a degree in Business Administration from Cosmopolitan Colleges in 1954, taking night classes until she finished the course.

CMC honored Rosal for being a pioneer in using a form of mass communication to “be an effective medium for humanitarian work,” leveraging her popularity and “unquestionable integrity” to “benefit the less fortunate without fanfare and sensationalism.”

Rosal delivers the 2012 Plaridel Lecture. Image here.

The Gawad Plaridel, named after nineteenth century propagandist Marcelo H. del Pilar’s pen name, was established by CMC and is an annual program that recognizes “Filipino media practitioners who have excelled in any of the [mass] media…and have performed with the highest level of professional integrity in the interest of public service.”

The trophy was designed by National Artist Dean Napoleon V. Abueva and depicts del Pilar writing at his desk.

Rosal joins an impressive roster of awardees. The first Gawad Plaridel was awarded in 2004 to Philippine Daily Inquirer founder Eugenia Duran-Apostol (for print journalism); followed by Vilma Santos (2005, film); Fidela “Tiya Dely” Magpayo (2006, radio); Che-Che Lazaro (2007, television); Pachico A. Seares (2008, community print media); Kidlat Tahimik (2009, film), and Eloisa “Lola Sela” Canlas (2011, radio).

All awardees are expected to deliver a talk – the “Plaridel Lecture” – and Rosal spoke about “Harnessing TV as a Public Service Medium.”

Rosal at the Gawad Plaridel ceremony with  UP-CMC professor Pinky Aseron, noted radio broadcaster, who was the live voice-over talent at the awarding. Thanks to Ms. Aseron for allowing use of this image from her private Facebook page.

What is amazing about Rosa Rosal is her tireless dedication to the philantrophic causes she has selflessly taken up. I don’t recall seeing any of her films, but I do remember watching “Kapwa Ko” as a young child; Rosal’s face filled our TV screens every evening as she appealed to the public to help the endless number of patients on her show. For me and many of my generation and of the next, she is the face and voice of public service.

She also laid the groundwork for other public service TV programs and showed the world how to run an effective public communication campaign.

Other people of her age – she is 80 – are retired, immersed in their own concerns and that of their immediate families. She, however, has no plans of slowing down her efforts to help the less fortunate, and for this the country should be grateful.

UP-CMC gives this splendid woman her due through the Gawad Plaridel. May she and others who have dedicated their lives to genuine public service receive from the public the appreciation that they well deserve.  *** 


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thank you, UP masscomm

The University of the Philippines College of Mass Communication celebrated its 47th founding anniversary week, “Magpasiklab, Plaridel!” last March 5 to 9 with various activities. Among them was a recognition (pagkilala) ceremony where certificates were awarded to students, faculty, and staff who had earned achievements the previous year.

It was my honor to have been one of those chosen to be recognized (for my Palanca Award win in 2011) and to deliver a short message as one of the graduate students so honored (I am still a dissertation away from receiving my PhD Communication degree).

With UP-CMC dean Roland Tolentino and college secretary Patrick Campos. 

My deepest thanks go to Dean Roland Tolentino and UP-CMC for this signal honor.

Here’s the brief message I delivered that morning. I am proud to report no one fell asleep during my speech.

Message at the UP College of Mass Communication

Pagkilala sa Mga Natatanging Guro, Kawani, at Mag-Aaral recognition ceremony

CMC Auditorium, 9 March 2012 

Magandang umaga sa iyong lahat, Dean Tolentino, Dean Encanto, faculty, fellow students, staff, alumni, and guests.

Ipagpaumanhin nyo na po na hindi sa wikang Tagalog ko ibibigay ang aking mensahe. Chabacano ang tatay ko, Ilongga ang nanay ko, kaya sa wikang Inggles ko po ito isinulat.

First of all, thank you for bestowing this honor on me. I appreciate it even more because it is given on a very special occasion – the commemoration of UP CMC’s 47th founding anniversary.

CMC occupies a significant corner of my heart. I was an undergraduate here in the ’80s, under Dean Encanto. I used to hang out with other members of the UP Journalism Club on the steps of Plaridel Hall till 2am. I would like to assure Dean Encanto that we were not drinking. We were poor students on a budget; we couldn’t afford to.

MassComm itself back then couldn’t afford a lot of stuff. Much of the equipment and furniture was old. We students had to make do with few resources. During MassComm Week or rallies, we’d create makeshift placards or decorations from newspapers, scrounged materials, and paste made from leftover rice that we begged from the canteen. There were few communication textbooks and journals available – we had to borrow or photocopy.

After graduating with a degree in Journalism, I wrote sports articles for the Manila Chronicle, got married. That marriage failed, but it produced the joys of my life, my two daughters. When my husband left us, I had to go back to work, after ten years of being a housewife.

The horseracing industry gave me a break, out of pity. I was apprehensive, having been out of the professional scene for a decade.

At this point, my undergrad experiences in MassComm came to my rescue. It was here that I learned to produce much with the least of resources, to produce something out of practically nothing, and always at the very highest standards of excellence. It was at MassComm that I learned to be maabilidad, madiskarte, and marunong magtrabaho under pressure. (Sa katunayan po, sinulat ko ang mensaheng ito 30 minutes bago dumating dito.)

Twenty years later I was faced with a choice between this college and another one on the other side of the campus for my PhD studies. I chose MassComm, of course. It is my alma mater, my comfort zone, my home. The first sem I was back, I was struck by how so many things had changed – more students, more and better facilities.

But some things stayed the same. While the faculty cohort now is not the same as that of 20 years ago, I am happy to say that the present group of professors carry on the MassCom legacy – of training you to do more with less, to identify the boundaries of your discipline – and shatter them, to think for yourself and define for yourself who you are and who you want to be.

Thank you, UP College of MassComm, for this recognition of my humble writing achievement of last year. I will treasure this certificate, and this moment, always.

But the greatest things you have given me, that I can never thank you enough for, are the skills I’ve used to support my children; the knowledge I employ in building my career and life; and the freedom of mind and thought, a freedom that knows no limits.

Again, thank you, and good morning. Magandang umaga sa inyong lahat.

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UP-CMC media watch: against forgetfulness

Statement of the University of the Philippines College of Mass Communication Media Watch on the Hundredth Day of the Maguindanao Massacre (2 March 2010)


A hundred days have passed since the massacre of 57 men and women, 32 of them journalists and media workers, in Maguindanao. While the principal suspect has been indicted, his petition for bail has been the subject of near-hearings and postponements, in a portent of things to come that’s not encouraging for the demand for justice for the victims.

The demand for justice is in danger of foundering on the shoals of the technicalities that– together with police collusion at the local levels in the killing of journalists, overworked prosecutors who fear for their safety, and the involvement of local officials and warlords— constitute the weaknesses of the Philippine justice system. There is also the information, relayed by one of the private lawyers helping prosecute the case, of witnesses being bought if not threatened, and of relatives being offered amounts that few mortals in the Philippine community setting can refuse in exchange for withdrawing their complaints.

Add public indifference and resignation, and the mass media’s own short attention span and susceptibility to the lure of reporting those events that help boost ratings and circulations to these problems and issues, and we have the potential for the massacre’s not only going unredressed, but what’s probably even worse, forgotten.

Forgetfulness is among the worst vices of a people whom the media have failed to provide information crucial to their lives. And yet, forgetfulness is the sure guarantee for the repetition of such atrocities as the Ampatuan massacre, the human rights violations–such as the Morong 43 atrocity that victimized, among others, former CMC Student Council Chair Jacqueline Gonzales–that continue to haunt this country, and the constant peril of authoritarian rule.

The schools and the media are among the institutions crucial to the fostering of the imperative of keeping in the public mind the need for justice in the Ampatuan massacre and for the making of a culture of remembrance. As we enter the fourth month since that atrocity, the UP College of Mass Communication renews its pledge never to forget and to continue to remind the public as well as its constituencies—its students, faculty and staff—that at this point in Philippine history, only the pro-active engagement of a militant people and a truly free and responsible press can prevent the many crimes that haunt this country from going unpunished and repeated.

Dean Roland Tolentino

: Dean Luis Teodoro, Dean Nicanor Tiongson, Dean Georgina Encanto

FACULTY: Prof. Rachel Khan, Ms. Lucia Tangi, Prof. Marichu Lambino, Prof. Rosa Maria Feliciano, Prof. Lisa Carmelita Justiniani, Prof. Jane Vinculado, Prof. Melba Estonilo, Ms. Roxanne Cipriano, Prof. Alfonso Deza, Dr. Lourdes Portus, Dr. Jose Lacson Jr., Prof. Eduardo Lejano Jr., Prof. Roehl Jamon, Prof. Patrick Campos, Prof. Yason Banal, Prof. Danilo Arao, Prof. Elizabeth Enriquez, Prof. Libay Cantor, Prof. Lourdes Simbulan

LECTURERS: Ms. Daphne Canlas-Tolentino, Ms. Irma Mutuc, Ms. Almond Pilar Aguilar, Mr. Jose Reuben Alagaran, Ms. Malou De Guzman, Mr. Jose Gutierrez III

STAFF: Gina Villegas, Berinice Zamora, Arnel Aga, Raquelita Bacarra, Clarissa Concepcion, Marianita Cinco, Placida Sodoy, Irene Balucos, Luis Olid Jr., Virginia Rigo, Norma Dampil, Fortunata Mendiola, Romeo Perdigon, Ruben Serrano, Jonathan Beldia, Florencio Palma, Guillermo Lectura, Reynaldo Villaruz, Armando Hirao, Luzviminda Ileto, Janette Pamaylaon

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