pop goes the world: corporate social responsibility

POP GOES THE WORLD  By Jenny Ortuoste for Manila Standard-Today,  17 January 2013, Thursday

Corporate Social Responsibility

The League of Corporate Foundations held a Corporate Social Responsibility Expo last July at the SMX Convention Center, and I was impressed by the number of companies that exhibited their CSR programs.

The expo focused on “social, environmental, and economic responsibility within an ethical framework while ensuring sufficient financial returns,” with President Benigno Aquino III as the keynote speaker to kickstart the event.

The Energy Development Corporation, which develops geothermal and other renewable energy sources, showed off their “BINHI” project for reforestation and biodiversity restoration, which so far has planted over 7.4 million premium and threatened Philippine tree species in about 9,900 hectares of forest land surrounding their five geothermal project areas.

energy develoopment corporation brochure

 A page from an EDC brochure.

The Aboitiz Group’s Aboitiz Foundation supports initiatives in education, environment, primary health and child care, and enterprise development, among others.

Coca-Cola Philippines’ CSR stands on four pillars: education, entrepreneurship, environment, and nutrition. Their programs include the Little Red Schoolhouse Project, which was to have completed 100 classrooms by the end of last year, and a partnership with the Department of Education for the TEN (The Entire Nation) Moves project, for 10,000 classrooms in ten months; the Nutri-Juice Intervention program also in cooperation with DepEd and other government agencies, which distributes a nutrient-fortified orange-flavored juice drink to thousands of children each year; and other CSR programs such as the Agos Ram Pump Water project and the National Convergence Program on Empowering Grassroots Women Entrepreneurs.

csr brochures philippines

“Sustainability” and annual reports: Sagittarius Mines, Aboitiz Group, and Manila Water. 

The Ayala Foundation supports, among other programs, Text2Teach, in cooperation with Nokia, Globe Telecom, the Department of Education, and SEAMEO-Innotech. The project delivers science education videos to schools via satellite, using mobile phones and a television.

The expo also offered booth space to interested companies, among them Ballet Philippines, with Executive Director Jennifer Lee-Bonto handing out brochures and souvenir programs while displaying Barbie dolls dressed in tutus and other colorful ballet costumes. Also presenting their CSR programs were Sagittarius Mines, Inc., San Miguel Foundation, and Manila Water, among many others.

ballet barbie brochure

The cover of Ballet Philipppines’ “Ballet Barbie” mini-book.

What I hope to see in future are more programs that support creative and literacy endeavors, such as spelling contests, art and photography contests, and creative writing workshops.

* * * * *

Speaking of writing workshops, here are a couple that are happening soon:

The University of St. La Salle-Bacolod is inviting young writers to submit their application for the 13th IYAS Creative Writing Workshop which will be held on 21-27 April at Balay Kalinungan, USLS-Bacolod.

Send original work in Cebuano, Hiligaynon, Tagalog or Filipino – poetry, short stories, or one-act plays – to Rowena Japitana, IYAS Secretariat, Special Project Office, University of St. La Salle, La Salle Avenue, Bacolod City, on or before March 1. Email questions to iyasliterary@yahoo.com.

IYAS is held in collaboration with the Bienvenido N. Santos Creative Writing Center of De La Salle University-Manila and the National Commission for Culture and the Arts (NCCA).

The Silliman University National Writers Workshop is extending the deadline of applications for the 52nd National Writers Workshop to January 25.The workshop will be held 6—24 May 2013 at the Silliman University Rose Lamb Sobrepeña Writers Village. Send inquiries to Prof. Ian Rosales Casocot at silliman.cwc@gmail.com.

The requirements for all these programs may be found online.

The UP Institute of Creative Writing is now accepting submissions for the seventh issue of Likhaan: The Journal of Contemporary Philippine Literature, the Philippines’ leading literary peer-reviewed journal featuring the best of new and unpublished Philippine writing in English and Filipino.

National Artist for Literature and ICW adviser Bienvenido Lumbera is the issue editor, while fictionists Jun Cruz Reyes and Charlson Ong are the associate editors. Send short stories, poetry, creative non-fiction, critical and scholarly essays, and graphic stories/graphic novel excerpts to likhaan.journal7@gmail.com by April 5.

Meanwhile, the Taboan 2013: Philippine Writers Festival, the festival for literature by the NCCA, is set for 7-9 February in Dumaguete City.

Around 150 seasoned and emerging writers will attend, along with some foreign writers. This year’s focus is on Visayan literature, with discussions, a book fair, and food and cultural exhibits. Philippine cultural and arts scholar Dr. Resil B. Mojares will be the keynote speaker.   *** 

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1 Comment on pop goes the world: corporate social responsibility

  1. http://yahoo.com
    11 February 2013 at 1:53 am (2700 days ago)

    Thanks for spending some time to post “pop goes the world: corporate social responsibility – gogirl cafe”.
    Thank you yet again ,Jacques

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