new philippines tourism slogan

The Philippine Department of Tourism unveiled today its new slogan and logo – “It’s More Fun in the Philippines”.

Twitter immediately erupted with comments, both for and against. A lot of what’s going around right now is sarcastic in nature. But then, that’s what happens when it’s phrased in such a way as to lend itself to all kinds of interpretation.

I liked the old campaign better – “Wow Philippines”. It conveyed interest and excitement in one short word -”wow” – without making unsupportable or subjective claims such as “more”.

“It’s fun in the Philippines” would have been less likely to be made fun of.

However, compared to the¬†“Pilipinas Kay Ganda”¬†fiasco in November 2010, this new one is still an improvement. The fact that #itsmorefuninthephilippines is trending worldwide shows we can work with this.

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