The Philippine Department of Tourism unveiled today its new slogan and logo – “It’s More Fun in the Philippines”.
Twitter immediately erupted with comments, both for and against. A lot of what’s going around right now is sarcastic in nature. But then, that’s what happens when it’s phrased in such a way as to lend itself to all kinds of interpretation.
I liked the old campaign better – “Wow Philippines”. It conveyed interest and excitement in one short word -”wow” – without making unsupportable or subjective claims such as “more”.
“It’s fun in the Philippines” would have been less likely to be made fun of.
However, compared to the “Pilipinas Kay Ganda” fiasco in November 2010, this new one is still an improvement. The fact that #itsmorefuninthephilippines is trending worldwide shows we can work with this.