the starbucks planner 2012

The Starbucks planner for 2012 is a 180-degree turn from last year’s elegant design that came in red velvet and metallic finishes. This time around, it’s all about trees, evoked with natural materials – wood and coarse-weave fabric. It’s acquired through the usual means of stickers for each drink purchased during the designated holiday period (November to January).

There are five iterations shading from light to dark, each named after a tree. This one’s Cherry, the middle shade (#3).

What’s more, the design took more than a few cues from the Moleskine notebook.

This unboxing happened at Starbucks Harbour Square at the Cultural Center of the Philippines complex.

“Let’s give big hugs – and little gifts of hope.” Actually, I’m fine with the big hugs. Really.

The coarse-weave pouch is an innovation – it’s the first time it’s been done by Starbucks Philippines. The pouch keeps the planner clean, and is also handy for receipts, a pen, and other little items.

No worries that the planner inside will be damaged by things you might keep in the pouch – the covers are made of thin pieces of wood, with the siren design and edge text in bas-relief.

There’s a Moleskine-style elastic on the back. As always, the planner comes with coupons – nine, this time around, less than there used to be, at one per month, but then it takes less drinks to get the planner this season.

Instead of a Moleskine-type ribbon marker, a kraft-cardboard bookmark is provided. I love the horizontal layout. 

Now we come to the best thing about this planner – the paper. It is smooth, creamy, and fountain-pen friendly. The stiff nib of my daily-warrior Parker Jotter simply glides across the paper, as if it were glass. Or ice.

Another good thing for FP  users – there’s minimal show-through! 

As with every Starbucks planner, this one has magnificent photography.

A pocket attached to the inside back cover holds the coupons and bookmark. Again, just like the Moleskine. It’s handy-dandy for keeping more stray bits of paper and other ephemera. 

The size is smaller too, compared to previous editions. It’s about the size of a Kindle and fits neatly in my handbag, where I hope it gets along with all the pink things in there.

Photos taken with a 2MP Nokia C3.

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