jo malone orange blossom cologne

It’s not available in the Philippines yet, but it’s something Pinay fashionistas feel they absolutely must have – Jo Malone fragrances. Some have resorted to buying online or asking relatives abroad to do so. Others travel themselves and bring back the geometric bottles in the signature yellow-and-black packaging.

A friend went to Bangkok and brought this back for me.

Jo Malone started her business by giving facials in her kitchen at night. At 19 she met Gary, the man who became her husband, and her home-based dabbling in beauty and fragrance took off after that. She launched her first store in 1994, in London. Her products proved so popular that lines snaked outside the store at Christmas.

In 2006 she sold the business in its entirety to Estee Lauder.  But her desire to share with others the fragrances she concocts led her to start a new company, Jo Loves, which launched this year. By Christmas all 40 new products will have been released, sporting dark red packaging.

My friend chose Jo Malone’s Orange Blossom cologne for me. “The scent of clementine leaves in the morning dew sparkles above a heart of orange blossom and water lily, transporting the wearer to a garden oasis,” reads the ad copy. I spray it on in the morning and smell like a basket of oranges; I smell good enough to squeeze.

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