Last June my California-based mother sent my sister packets of these, which she passed to me, not being a coffee drinker herself. I liked it a lot. It blew me away that I could have the taste of brewed in this convenient form.
Earlier this month, Via was launched in the Philippines. Starbucks Via Ready-Brew is, their website says, “not instant coffee as you know it. This is rich, flavorful Starbucks coffee in an instant.”
Okay, their copy could use some work, but what about the coffee?
First, the packaging. Via’s colors are red-orange, mustard, and dark brown, used extensively in the boxes of twelve and the three-packs. Why there are no six-packs, I have no idea.
If you’re a fan of design, as I am, these are sleek, classy, and conform to the Starbucks standard of style.
This Via double-walled tumbler has an inner metal container for the drink, encased in a plastic sleeve divided into compartments that hold up to six packets of Via. For the forgetful, this is a great way to ensure you’ll always have your Via wherever you go. Just remember to fill the compartments when empty.
Oh, the coffee? Brewed is in a league of its own, but Via tastes much better than the regular kind of instant coffee, coming much closer to the real thing. For that reason, it’s a fantastic innovation in caffeinated convenience.
Photos taken in available light with a 2-mp Nokia c3, except for the bear photo, taken with a Nikon Coolpix L21.