karen blumenthal: grande expectations

As a collector both of business books and Starbucks-related reads, I am especially gleeful when I come across something that combines both.

Grande Expectations, written by Wall Street Journal’s Karen Blumenthal, is an analysis of what makes some stocks thrive and others wither despite promising starts (and starting promises).

Blumenthal chose to study Starbucks after researching into it and finding its stock “an investor’s masterpiece, a consistently healthy, growing contributor to the American dream”.

Grande Expectations is an attempt to “demystify Stockland”, following the course of Starbucks stock over a year, taking us (as the blurb says) “behind the scenes at the annual stockholders meeting, into the inner sanctum of Starbucks’s corporate headquarters…[it is] a compelling biography of one of the world’s most recognized brands.”

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