joseph michelli: the starbucks experience

Starbucks is not only my favorite caffeine delivery system, it is also my ideal global business. Its stock has risen 5,000% since 1992, and has hundreds of stores around the world.

In The Starbucks Experience, Dr. Joseph Michelli gives his take on the reasons for Starbucks’ phenomenal success. He interviewed “partners” (employees) on how they deliver their brand of customer delight that makes people come back for more and more.

My sister-in-law Dr. Mitas Alcasid got me this copy for $14 (regular price was $22) at Walmart (fantastic place for bargains) in Oswego, when we visited them in February 2007.

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